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Celebrities adopt them. Young people adore them. The company goes from $1 million in revenue in 2003 to a projected $322 million this year. Crocs Inc.'s IPO uggs sale under $50
in uggs australia sale free shipping February was the richest in footwear history, and the company has a market cap of more than $1 billion.
But there's more than luck to Crocs's astonishing success. Its founders and especially the CEO they brought uggs dakota sale in two uggs sale.com years ago, former Flextronics executive Ron Snyder made some shrewd and instructive business moves that proved crucial.
Crocs's founders Lyndon "Duke" Hanson, Scott Seamans, and George Boedecker almost blundered into their success. (Boedecker resigned this year, three days before being uggs for sale nyc
arrested for threatening to slit his brother in law's throat; a personal settlement was reached, and the very cheap uggs for sale
charges were dismissed.)
They leased their first warehouse in Florida "specifically so we could work when we went on sailing trips there," Hanson says. "From the get go, we mixed business with pleasure." The shoes were first sold to sailing enthusiasts but soon gained a word of mouth following among doctors, gardeners, waiters, and other people who have to be on their feet all day.
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