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Lindegaard: Lego Cuusoo is definitely also a marketing play (although also with a fairly strong innovation element to it), but you are of course right that the need for 10,000 makes it look more like marketing than innovation. However, Lego also has internal processes to consider and manage and this is just much more difficult than Quirky or Threadless and thus I think it is difficult to compare on this.
Interesting discussion. Are you OK with me turning this into another blog post? Others might want to chip into our discussion
Speidel: Yes, of course. My guess is that Lego did the math behind Lego Factory and Lego By Me bailey bow uggs black friday sale
and figured it wasn profitable. So to make sure they wouldn have the same problems with Cuusoo, they set the mark extremely high. It would be interesting to see some research on who launched what and when and why they changed it the way they did a closing remark, I think companies should uggs on sale for womens cyber monday use crowdsourcing for the purposes that suit them the best. They should cyber monday uggs sale
also understand that there is always more than one type of benefit, when crowdsourcing is embraced properly. You can win in many ways at the same time.
It uggs josette sale is, however, critical to have uggs australia sale rotterdam a main focus on either innovation or marketing, because if you try to do both equally good, you are likely going to be doing both half heartedly.
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