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As mentioned on prior earnings calls, we continue to focus on transforming the Teva brand into a more complete outdoor footwear brand in order to increase its growth prospects and lessen its dependency on weather. Our new TevaSphere technology will be expanding with new uggs australia mini sale
color updates for fall. In addition, we're introducing 2 new casual styles for men and 2 new boot collections for women, one of which, the Capistrano is being given platinum level marketing designation by our 1 retailer, REI, which is the first for the brand.
Before I turn into the Sanuk brand performance for uggs for sale at dillards the quarter, I wanted to remind everyone that the Sanuk brand uggs on sale for black friday 2013 started off as a predominantly male one season surf brand when we acquired them in 2011. Now we're transitioning the Sanuk brand into a lifestyle brand that will be replica uggs for sale uk featured in department stores, sporting goods and outdoor retailers in 2014. I'm very excited about the product that has been developed for the female consumers and that will be featured in our spring 2014 line.
These changes are important part of the growth story for the Sanuk brand. Sanuk brand's sales while up 7.5% for the red uggs on sale
quarter, were also hampered by cold rainy weather throughout much of the quarter. There were pockets of strength, particularly, our direct to consumer channel, which was up over 80%, driven by the continued strong performance of our eCommerce site and the addition of the brand's first store, which opened in Santa Monica earlier this year. We're encouraged that the brand's sandal sales outperformed the industry average this season, driven by solid sell through particularly in our women's Yoga Mat franchise according to independent retailers and department stores. We expect the brand will gain momentum in the second half of the year based on several new product introductions.
Fall 2013 represents the first time we'll have the Sidewalk Surfers styles in men's and women's that are relevant during the critical transition from summer to fall and holiday. We're also building off the success of our chill collection that's updated its styles that are lighter weight to allow our Sidewalk Surfer loving customers the ability to wear their favorite styles deeper into the year. You'll also see new boots from the Sanuk brand, including more new women silhouettes and feminine colors and patterns. We believe that the R efforts will transition the brand from primarily hanging footwear merchandise brand to a meaningful player on the footwear wall in our surf, outdoor and footwear specialty channels, during what has traditionally been the brand's off season.
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