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Underpinning the growth case is the company's financial strength. Deckers has nearly $200 million of cash and no debt. Free cash flow generation is strong, particularly for this kind of growth, with about a 13% margin. The cheap sequin uggs for sale
company has done a great job investing capital, averaging an impressive 114% MFI return on capital figure over the past 5 years. Nominal (real) return on capital is also excellent at nearly 36%. Deckers has grown substantially and efficiently, cheap black uggs for sale
and these figures have been sustained over the past 5 years.
Fleeting fundamentals However, this stock was never really a candidate for the MagicDiligence Top Buys list. While it has 2 of the 3 investment pillars (growth and financial health), it lacks the third and most important one, moat. A lot of people have compared this stock to Crocs (NASDAQ:CROX), a recent disaster that plummeted from $70 to a current price little over $1 in just over 2 years! Clearly, the fad potential is here.
UGG is popular due to celebrity endorsements, which are most often quite fleeting. Celebrities move on to something else, consumers follow, and demand dillards uggs boots sale disappears. This is a major risk. Of course, most consumer product companies have little durability to their competitive edge to begin with. Decker's faces competition from a slew of strong competitors, including Nike (NYSE:NKE), Timberland (NYSE:TBL), Columbia Sportswear (NASDAQ:COLM), and others. There is nothing stopping shoppers from skipping Decker's products and buying something else.
This is to say nothing of the near term risk of consumer weakness. A $200 pair of mini bailey button uggs on sale
cheap uggs for sale free shipping boots seems excessive when jobs and investments are in major peril. Consumers are more likely to opt for something less expensive for the time being.
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