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Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article. (More.)?Deckers May Be a Risky Fad Stock
Deckers Outdoor (NYSE:DECK) fake uggs that look real for sale
cheap uggs boots for sale is a niche, luxury footwear design and marketing firm. Deckers has 4 product brands. The most important is UGG Australia, the well known (and expensive) luxury sheepskin footwear. UGG provided 70% of Decker's total sales for the just completed 2008 fiscal year.
The second brand is Teva, focusing on sport uggs on sale atlanta
sandals. Teva was fully acquired by Deckers about 6 years ago and provided about 12% of 2008 sales. The company also has two additional lines which are less important to current results but are expected to contribute to growth. The Simple brand (2%) is a line of "sustainable footwear", designed using environmentally friendly materials and processes, more popularly known as Green Toe. TSUBO (0.5%) was acquired last year and is a high end casual footwear line, including dress shoes, sandals, and women's heels. The remainder of sales comes from brand licensing for additional merchandise like handbags, apparel, and so forth.
So, as is the norm, let's look at the positives behind an investment in DECK. There are some good reasons to believe this stock can outperform. First, growth potential. Deckers has grown revenues at an annualized 27% since 2003, and this pace has been escalating, with the past two years revenue growth coming in at about 45%! That's some serious growth. UGG has benefited from substantial cache, mainly celebrity endorsement and media attention. Decker's clearance online sale uggs
management plans to grow by introducing new product lines under the existing brands, expanding licensing, bailey button uggs sale free shipping acquiring new brands, and pushing it's footwear internationally, where currently the company earns 16% of sales. Assuming the brand portfolio, particularly UGG, can remain strong, there are plenty of growth legs left here.
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