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Looking at the fall line, you get a sense of brand diversity and broadening appeal to an jimmy choo uggs sale
increasingly sophisticated consumer audience. As a matter of fact, our market research indicates that 77% of UGG brand female consumers are 18 to 54 years old. Of that baby uggs erin sale
47% are 18 to 34, cheap used uggs for sale
and 30% are 35 to 54.
New for this year is our collaboration with Jimmy Choo on a special line of limited edited boots. These just began selling last week at selected retailers or UGG Australia concept stores and our web site and Jimmie Choo's stores worldwide and their web site. Jimmy Choo sold the collection into their distribution so, it is being carried by high end retailers like Bergdorf Goodman, [Sax Worth Avenue], Nordstrom Parris and Galeries Lafayett in Paris in addition to [Salon Independence] all over the world. You may have seen the global ad campaign around this collection including prints in fall and fashion magazine in the US, Italy, UK and Japan as well as billboards and window displays in Paris, nordstrom shoes uggs sale
New York, London, Japan, San Francisco, and Chicago.
This partnership with Jimmy Choo further validates the UGG brand of the category creator as we are seeing more and more premium brands like Burberry and Channel utilizing sheep skin in their footwear and a pair of collections.
Looking at our cyber monday sale on uggs boots distribution channels compared to this time last year, we have expanded our presence across our national base of better department stores, specialty chains, and key independents. As we previously detailed, we have increased our domestic shop in shops to approximately 100, up from 74 last fall.
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